Creating and managing social media can often get very overwhelming especially when you have to think and preplan the content, captions, sizing, format, publishing and tracking engagement. It’s a lot to do, especially when you are pressed on time and don’t have a design background or both. Solopreneurs and small business owners who are juggling multiple hats simply don’t want to spend a fortune on several different apps.
Luckily in today’s world of the AI revolution, many modern social media tools come packed with AI-powered features to make your job easier. AI helps from the very first step till the last – whether it is generating ideas for content, deciding on the best time to post, or automatically resizing graphics, these platforms can really help streamline your workflow and eventually build your brand.
Let’s take a look at five social media management tools with AI capabilities that can boost your content game.
1. Later
Later is most popular among Instagram users but works very well with all popular platforms of today such as Facebook, Pinterest, LinkedIn, TikTok, and X. As a marketer, if your focus is on visual planning – this platform is a great choice for you.
AI features:
- Later tells you what’s the best time to post by analysing the past performance of your posts and the engagement on those posts. By studying these factors, it can determine what’s the best posting time.
- With the help of AI integration, Later suggests hashtags and captions based on your content, ensuring relevance and connectivity.
- To streamline your workflow, Later gives you the option to put all posts into a calendar view simply by a drag and drop feature. This helps to map out your content strategy visually and clearly.
The AI in Later not only automates things but also helps optimize everything. This platform helps you align your content in a way that it performs well and ensures your posts go live when your audience is most active. Later is best for influencers, solopreneurs or visual brands that are looking for a planner-style interface which is complemented with intelligent automation.
Pricing:
- Free plan available (with limited scheduling).
- Paid plans start at $25/month.
2. Adobe Express
Adobe Express helps you create beautiful social media content without needing a specialised team or graphic design degree. It does so by combining powerful design features with smart AI tools – the need of every user in today’s cutthroat age of social media content wars.
AI features:
- Adobe Firefly allows users to generate images and text effects as well as graphic elements with very simple prompts.
- This platform provides the option to instantly reformat your post for different social media platforms and you don’t need to manually resize anything.
- Adobe ensures the timeline of publishing and allows you to publish your content directly on social platforms via its built-in scheduler for content.
Adobe provides a good mix of creativity and convenience so if your brand is in need of striking visuals, Adobe is a good choice. The AI tools it incorporates are useful when you are out of creative juice or if you have a tight deadline. Adobe is best for designers, freelancers and brands who are on the lookout for high quality and visually striking content which comes with smart AI driven tools.
Pricing:
- Free plan available with basic editing and templates.
- Premium plan starts at $9.99/month.
3. Sprout Social
When the users are teams and agencies, Sprout Social is a powerful choice. It is a social media management platform that offers AI features which focus on analytics, engagement, as well as strategy. While the other tools focus more on visuals or scheduling, Sprout Social’s AI focuses more on optimization and strategy. It is almost like having a data analyst available within your dashboard for all your needs.
AI features:
- Sprout Social offers ‘smart analytics’ which are able to forecast trends, track engagement, and help you understand what’s working and what’s not.
- This platform uses AI to prioritize urgent messages and then collects them by feedback or issue type.
- Based on the past performance, Sprout helps you identify what kind of content you must create next to ensure attention and engagement.
Pricing:
- No free plan available
- Starts at $249/month – for teams & agencies use
4. Canva
Canva has become increasingly popular in every household and business for good reason. It has a very user-friendly and intuitive interface as well as a growing list of AI tools. It’s a good option for design – for beginners and pros both. Canva gives you everything in one place; a platform for design, AI writing, and scheduling. It is best for social media managers who want to create content quickly and maintain a consistent form of branding across all platforms.
AI features:
- Canva’s AI writer is very helpful when it comes to generating captions, headlines, and text quickly.
- Canva offers single-click resizing for different platforms.
- With Canva, you can create, schedule as well as publish your social posts without leaving the platform.
- It ensures that consistency is maintained across all platforms with pre-saved fonts, colors, and logos.
Pricing:
- Free version with a wide variety of features.
- Pro plan starts at $14.99/month.
5. PosterMyWall
PosterMyWall has to be the perfect solution for small business owners and marketers who need to design and post content quickly without switching between multiple tools. It offers several AI tools, design capabilities, publishing and tracking – all in one place. PosterMyWall combines the best parts of the other tools such as design, automation, AI writing, and publishing into one easy-to-use platform. It is a tool that simplifies all of the mentioned and the best part is – you don’t have to be a design expert or spend an arm and a leg!
AI features:
- Users can plan and schedule their posts across all popular platforms with their Social media publisher. Be it Facebook, Instagram, Twitter, and LinkedIn – PosterMyWall allows you to post from a single dashboard.
- Allows you to generate engaging captions, texts and content ideas within seconds with the AI Writer.
- Uses the AI resize tool to automatically adjust your graphics for different social platforms with a single click.
- Intelligently schedules posts for the week or month and publishes on time using a smart calendar.
- Offers professionally designed 1M+ templates which you can customize for any purpose tailored to your need.
Pricing:
- Free plan that gives access to templates and basic downloads.
- Premium plans start at $9.95/month.
Final thoughts
Social media marketing is all about posting ‘smart’ – knowing what to post when, so as to create the right impact. Each of the tools discussed in the blog post brings something unique to the table, whether it is Later’s smart scheduling, Adobe’s design tools, or Sprout Social’s data-rich insights.
Having said that, if you are looking for an affordable, all-in-one multipurpose tool that can help you create, write, resize, and schedule your content with built-in AI then try PosterMyWall’s social media publisher as it is simple, fast, friendly and made for people who want great results without having to go through a complicated process. With PosterMyWall, you get to spend less time switching between apps and more time growing your brand.
